Aleph Beta

Torah Content Producer

Job Description: Torah Content Producer

The Job: Hi, it’s Imu, our CEO, writing to you, a bit unconventionally. I’m looking to hire a Torah Content Producer to create content for Aleph Beta’s social media. Why not hire a social-media expert? Well, I might. But here’s what I’m thinking: I’m not convinced that someone who is phenomenal at social media will necessarily be a great fit for this role. I actually think someone who is deeply in love with Torah, and especially the kind of Torah we teach at Aleph Beta, would be a better fit. Of course, they’d have to learn the ins and outs of various social-media platforms, but at the core, what I’m looking for is someone who loves Torah.

Seems a bit odd, right? Except that I think the best way to do marketing, especially at a content company, is to share your content. The best way to share Torah is to unabashedly, unreservedly, geek out about it! That sort of enthusiasm and love is infectious, and people will naturally be compelled by it. But even more than that, we believe in our Torah. We believe that if you use the various social-media channels not to hock your product but to provide real value to others, then people will sit up and take notice. 

And so we’re looking for someone with a knack for creativity and someone who is a great writer, editor and producer - to generate compelling content for our socials. You wouldn’t do it alone; you’d work with me, Rabbi Fohrman, and others, developing and sharing thought leadership and Torah content.

So here is my master plan: I’m looking for someone with a gift for identifying the juiciest content and sharing it on social media. The intent is to share incredible Torah with the masses for the purpose of attracting and engaging a larger audience for Aleph Beta. And how would you do this? 

  1. Editing and adapting existing material from our vast library: You’d identify interesting pieces of content and work with a video editor, animator, designer, and other staff to adapt that content to make a compelling Instagram story, TikTok video, or YouTube video. 
  2. Producing the Torah content or thought leadership of existing Aleph Beta scholars: You’d work with me, Rabbi Fohrman, and other scholars, pushing us and co-inventing content with us.
  3. On your own: Creating content that is a natural expression of Aleph Beta’s brand and methodology. 

Aleph Beta has spent many years developing a beautiful paywalled library – sort of like a garden behind big gates, walls, some barbed wire, attack dogs, and circling helicopters. And that was good, and also necessary for us to ensure that we have the revenue to support the work that we do. Thank God, we’re in a position to lower those gates a bit, to share the wonderful resources we’ve spent years building, with the wider world. Because we believe that learning Torah like this really changes people. It helps them fall in love with Torah and alters their relationship with God, with others, with the world, and with themselves. We’re passionate to share it, and it will be up to you to help us do that. 

General Responsibilities

  • Create engaging content for all platforms by: 
    - Leveraging Aleph Beta scholars 
    - Leveraging a major library of existing Aleph Beta content
    - Creating and adapting new content
    - Collaborating with the animation team to create trailers and other animated content
  • Manage Facebook, Instagram and YouTube accounts, and look toward exploring a presence on Twitter and TikTok
  • Support Aleph Beta’s Marketing Director in creating and executing a strategy for focus on top-of-the-funnel user acquisition through social media 
  • Collaborate with influencers and others on social media to expand Aleph Beta’s reach and impact
  • Plan and manage a social-media calendar 
  • Track engagement and metrics to assess what performed the best and consider how we can improve

What we are looking for in our Torah Content Producer

  • 2+ years experience or good social-media instincts
  • A deep understanding of Aleph Beta content 
  • Incredible writing/producing skills: You have an instinct for what kind of content is compelling and how to seduce someone to stop scrolling and to engage in deep content
  • Sharp editorial instincts: you can listen to an in-depth piece of content and zero in on the burning question or meaningful idea that’s really at its heart
  • Creativity: Generate and share new ideas to increase organic interaction for Aleph Beta
  • Passion for Aleph Beta’s Torah content and for our mission
  • Aware of social-media trends and how to wield various platforms to encourage engagement with Torah
  • Efficient and organized: Plan social calendar in advance and be an effective communicator internally and externally

About Us: Aleph Beta is a growing non-profit media company producing high-quality animated Torah videos and podcasts for teenagers and adults. We believe that Torah is meant to be a guide, but we don’t always know exactly how. No one reads the Bible like it’s a self-help manual, right? Aleph Beta’s mission is to read the text closely and to discover, in surprising ways, how the Torah isn’t just a rulebook but a guidebook, one that has profound wisdom that is relevant and meaningful in our everyday lives.

Aleph Beta is unique in that it is technically a non-profit, but we are run as a startup. Working here affords you unique opportunities to hone your skills in a lean environment, focus on growth in what is essentially a SaaS business, and feel good about what you do for a living. 

This position is full-time and can be done anywhere in the world (remotely). If you think you’re a good fit, please email a cover letter, resume, and two short writing samples to jobs@alephbeta.org.
Please be sure to put your name and the position you are applying for in the subject line.

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A Nonprofit Media Company helping people closely read the Torah to discover its beauty, meaning and relevance

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© 2022 Aleph Beta | Hoffberger Institute for Text Study, Inc. is a 501 (c)(3) non-profit organization recognized by the IRS. Tax ID Number: 27-3846145

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