Creative Producer, Growth

Remote (U.S. or Israel preferred)  •  Full-Time  •  $55,000–$80,000

The Situation

I'm Imu, the CEO of Aleph Beta. We're a nonprofit Torah education organization built around the scholarship of Rabbi David Fohrman. We produce animated videos, podcasts, books, and courses, and we serve thousands of paying members on a subscription model — essentially crowdfunded by the people who love what we do.

We believe we're sitting on something extraordinary, and we haven't figured out how to share it widely enough. That's why we're hiring you.

Here's what I mean. There's a hunger out there in the Jewish world — and honestly, beyond it — for Torah that doesn't feel flat. A lot of people have grown up with Torah as a book of laws and stories: sometimes inspiring, often confusing, frequently two-dimensional. They want more depth, more meaning, more intellectual honesty. Some of them have quietly disengaged. Others are still showing up but feel like something is missing.

We believe that hidden within the Torah is its own methodology for how it communicates meaning — a system of patterns, parallels, and structures woven into the text itself that, when you learn to see them, unlock an entirely new dimension of the book. People who encounter Torah this way don't just learn new information. Something shifts. Stories that felt flat reveal extraordinary depth. Laws that seemed arbitrary reveal profound wisdom. People describe it as seeing in three dimensions after a lifetime of seeing in two.

And it goes further than intellectual interest. For many of our members, this approach has transformed their relationship with their faith. It helps people feel an intimacy with the Author of the Torah they didn't know was possible. It helps them experience Torah as something that speaks directly to the hardest parts of being human — relationships with parents and siblings, real moral struggles, confronting loss. And even beyond the practical, it reveals a beauty in the text that is breathtaking. People begin to appreciate the Torah's literary architecture the way you might appreciate a symphony — not for what it does for you, but for what it is.

The people who find us tend to stay. They write things like "I've been learning Torah my whole life and I've never experienced anything like this." But most of the Jewish world has never encountered this methodology. It's not that people have heard of us and aren't interested — it's that they don't know we exist. We spend so much energy researching and creating the content that we haven't given nearly enough attention to the other half: getting the word out.

That's the mission-driven reason we need you.

There's also a business reason, and I'll be straightforward about it. We don't rely heavily on big donors or foundations. We're crowdfunded — thousands of individuals making small monthly contributions because they believe in what we do. We're proud of that, because it means our incentives are aligned with our users: we succeed by creating value for the people who support us, not by chasing major funders. It makes us very different from most nonprofits.

But here's the math: in any subscription business, your growth rate needs to outpace your churn. Our churn is healthy. Our growth has been linear. And linear growth can't outrun exponential churn forever. Growth means more resources, more content, more impact — the incentives all point in the same direction. We need more people discovering Aleph Beta.

That's where you come in.

The Job

If I had to reduce this role to one sentence: take our deep content and turn it into short-form media that makes Aleph Beta’s audience grow.

We have an extraordinary library—hours and hours of courses, podcast seasons, animated videos. Your job is to mine that library (and create original content) to produce the kind of short-form, scroll-stopping, shareable media that brings new people into our world. “Our world” means: followers on Instagram, Facebook, TikTok, X, LinkedIn, YouTube. Email subscribers. App downloads. Anyone who wasn’t in Aleph Beta’s orbit yesterday and is today because of something you made.

Here’s what that looks like in practice:

Short-Form Video

This is the heart of the role. You’re creating reels, TikToks, YouTube Shorts, and social clips—both from existing content and from scratch. You know what a good hook looks like. You study creators who are great at this and you understand why their work lands. You’re not just cutting clips—you’re crafting moments that make people want more.

Lead Magnets

Printable Seder guides. “5 questions that will transform your Shabbat table.” A beautifully designed one-pager for understanding a hard parsha. You think creatively about what would make someone hand over their email address, and you make it. This is a core part of how we grow our list, especially around holidays.

Ad Creative

The best organic content often becomes the best ad creative. You’ll work closely with whoever is running paid campaigns to develop and test creative—hooks, formats, angles—and iterate based on what performs.

Multi-Platform Growth

We’re on every major platform and we’ve barely scratched the surface on most of them. Growing our followership is part of the job. So is growing our email list. So is creating the kind of content that gets shared widely enough to reach people who would never have found us through a Google search. If something you make goes genuinely viral and brings thousands of new people to Aleph Beta—that’s a massive win, and I want to celebrate it like one.

What This Role Is and Isn’t

This is not a “social media manager” role. I’m not looking for someone who keeps our accounts active and posts on a schedule. I’m looking for someone who is creatively restless about the question: how do I get more people into Aleph Beta’s orbit?

This is also not a purely technical role. I don’t need someone who can edit video and follow a content calendar. I need someone who takes real ownership of outcomes—the way an entrepreneur would. You’re not waiting for someone to hand you a brief. You’re looking at what’s working and what isn’t, forming hypotheses, running experiments, and adapting. If a reel bombs, you don’t just post the next one on the calendar. You ask why it bombed and you try something different.

Everything you create should be measured against: did this grow our audience? A reel isn’t successful because it went up on time. It’s successful because it brought followers, generated shares, drove traffic, or captured emails. I want someone who can tell me: “Here’s what I tried this month, here’s what happened, here’s why I think this worked and that didn’t, and here’s what I’m doing differently next month.”

What I Actually Need From You

If you’ve seen our other job postings, you’ll notice I keep coming back to the same framework. That’s because I’ve learned through painful experience that success at Aleph Beta requires three things, and missing any one of them is a dealbreaker. This role is no exception:

1. Creative and technical skill. You can make things. You’re fluent in short-form video—editing, pacing, hooks, formats. You write well. You have a design sensibility. You’re comfortable with AI tools for ideation and iteration. You’re fast and you’re good. If you have a portfolio or a body of work you can show me, that’s worth more than any bullet point on a resume.

2. Strategic thinking and ownership. You’re a student of what works online. You study successful creators—Diary of a CEO, Ali Abdaal, whoever your references are—and you can explain why their content works, not just that it does. You think in terms of growth: followers, leads, conversions. You form hypotheses, test them, measure what happens, and adapt. You don’t just produce content—you own the outcome. If something isn’t working, you don’t need me to tell you to change course.

3. A deep understanding of our brand and our mission. This is the one that matters most, and it’s the one I need to spend some time on.

Here’s what I mean. There’s a temptation, when you’re making short-form content for a Torah education company, to distill everything into snappy questions and answers. “Why don’t we eat on Yom Kippur? Here’s a mind-blowing answer!” And I get the instinct—that format works for a lot of creators. But that’s not our brand, and if you do that with our content, you’ll actually be undermining what makes us special.

Aleph Beta’s differentiator is that we show our work. The power of our content isn’t in the answers—it’s in the journey to the answers. It’s watching how the Torah’s own verses encode meaning through patterns and parallels that have been hiding in plain sight. It’s the experience of seeing those patterns click into place. The answers, honestly, are not nearly as powerful as how the Torah delivers them. If you strip away the journey and just give people the punchline, you’ve turned us into every other Jewish content organization out there.

That’s why I brought up Diary of a CEO as a reference. Steven Bartlett doesn’t distill two-hour conversations into 30-second soundbites. He creates trailers. He gives you enough of the journey to make you need to hear the rest. That’s closer to what we need—though I’m not saying it’s the only approach. I’m saying that whatever creative format you develop for Aleph Beta needs to respect the fact that the journey is the product.

This is also why you can’t just be a generically talented creator who happens to work at a Torah company. You need to understand what makes our content different from others Torah content creators. We’re not pop Torah. We’re not inspiration-lite. We take people on serious intellectual and spiritual journeys through the text, and the short-form content you create needs to honor that—even as it’s optimized for scrolling and sharing.

The person I’m looking for is someone who watches one of our courses and doesn’t just think “that was cool.” They think: “Oh my God, that moment at minute 23 where the chiasm clicks into place—THAT’s the trailer. That’s what I’d build the reel around.” If that’s you, we should talk.

Qualifications

• Demonstrated experience creating short-form video content (show me your work—links to accounts or a portfolio)
• Proficiency with video editing tools (CapCut, Premiere, DaVinci—whatever you use, as long as you’re fast and good)
• Strong writing ability—hooks, captions, ad copy, email subject lines
• Comfort with AI tools for ideation, drafting, and creative iteration
• Experience growing a social media audience with measurable results
• Design sensibility for lead magnets, graphics, and visual content (Canva, Figma, or similar)
• Familiarity with social media analytics—you track what’s working and learn from it

Strongly preferred:

• You already know and love Aleph Beta’s content
• Experience creating content for educational, religious, or mission-driven organizations
• Familiarity with the Jewish community—you understand the audience
• Experience with lead generation and email list building
• You’ve made something go viral and you can tell me why it worked

A Quick Gut Check

This role might be for you if:

• You watch an Aleph Beta podcast and immediately start thinking about which moment would make the best reel
• You’ve sent our content to a friend and said “you have to see this”
• You follow creators who are great at short-form and you’ve studied what makes their work land
• You get a genuine thrill when something you made gets shared widely
• You’re frustrated by Jewish content on social media that feels shallow, and you think you could do it better

This role is probably not for you if:

• You think of social media as “posting” rather than “creating”
• You’d be tempted to strip our content down to quick questions and answers
• You’re not personally interested in Torah or Jewish life
• You prefer strategy and management over hands-on production
• You need someone else to tell you what to make—every time

Where You’d Fit

You’d be joining a small marketing team. You’re not managing anyone—you’re producing. You’d work closely with the rest of the team on campaigns and distribution, and you’d collaborate with our content team to identify the best material to draw from. You’d report to me (the CEO) or to our Marketing Lead.

There’s a lot of creative freedom here. We know what we have (an incredible content library and a mission worth spreading) and we know what we need (more people discovering it). How you bridge that gap—what formats, what platforms, what creative approaches—that’s largely yours to figure out. We’ll give you the content, the context, and the strategic direction. You bring the creative instinct and the relentless drive to grow.

Compensation

$55,000–$80,000, based on experience. This is a hands-on creative role at a nonprofit—not a director-level position. But it’s a role with real ownership, real creative freedom, and the chance to meaningfully shape how people discover Torah content that could change their lives. If that matters to you, keep reading.

How to Apply

Send an email to jobs@alephbeta.org with:

• Your resume
• A portfolio or examples of short-form content you’ve created (links are fine—Instagram, TikTok, YouTube, whatever you’ve got)
• A brief note telling me: what’s your relationship with Aleph Beta’s content? And what’s a piece of content you’ve created that you’re genuinely proud of—and why?

Bonus points: Pick any Aleph Beta video, podcast episode, or course and tell me how you’d turn it into a piece of short-form content. Not a distillation—a trailer. What moment would you build it around? What would the hook be? What platform? Why? Do this well and you’ll jump to the top of the pile.

And one more thing: if you love Aleph Beta’s content and you’re a creative person but you’re not sure you have enough “professional” experience—still reach out. Passion for the mission combined with creative instinct is something I can work with. A polished resume with no connection to what we do is something I can’t.

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We’ve spent 15 years building a Torah library that we genuinely believe could transform the Jewish world. And most of the Jewish world still doesn’t know it exists. Somewhere out there is a creative person who can change that—who can take what we’ve built and make it impossible to ignore.

If that’s you, I’d love to meet you.

Learn more about Aleph Beta at alephbeta.org